Keyword tools for finding long tail keywords are essential for anyone serious about driving organic traffic and improving their website’s visibility on search engines. Whether you’re a blogger, small business owner, SEO professional, or digital marketer, understanding how to uncover these specific, low-competition keywords can be the key to attracting the right audience.
In today’s highly competitive digital space, simply targeting broad keywords like “SEO” or “marketing” isn’t enough. You need to dive deeper—into the world of long tail keywords that reflect real user intent. These keyword gems don’t just help you rank; they help you connect with people looking for exactly what you offer.
In this guide, we’ll explore:
- What long tail keywords are
- Why they’re important
- The best keyword tools to discover them
- Free and paid options
- Tips for using these keywords in your content
Let’s dive in!
What Are Long Tail Keywords?
Long tail keywords are longer, more specific search queries that users type into Google when they’re closer to making a decision. For example:
- Instead of “SEO tools,” someone might search for “best free SEO tools for small business 2025”
- Instead of “running shoes,” a person might type “comfortable running shoes for flat feet under $100”
These keywords usually contain three or more words and have lower competition than short keywords, which makes them easier to rank for. More importantly, they reflect clear user intent, meaning the person searching knows what they want.
Why Long Tail Keywords Matter
Here’s why you should care about long tail keywords:
✅ They’re Less Competitive
Since fewer websites target them, you have a better chance of ranking in top search results.
✅ They Drive More Qualified Traffic
Long tail keywords tend to bring in users who are more likely to convert—whether that’s signing up, making a purchase, or reading more content.
✅ They Reflect Actual Questions
With the rise of voice search, users now search in natural language. Long tail keywords often mirror the way people speak.
✅ They Help You Create Better Content
Knowing the exact phrases your audience is searching for helps you write content that directly answers their questions.
How to Find Long Tail Keywords
You can brainstorm on your own, but that’s time-consuming. Instead, use keyword tools for finding long tail keywords that give you real search data, keyword difficulty, and even competitor analysis.
We’ve broken them down into free and paid tools for every budget and need.
🆓 Free Keyword Tools for Finding Long Tail Keywords
1. Google Autocomplete
Start typing a search query into Google, and you’ll see suggestions pop up. These are based on real searches and give excellent insight into user intent.
Example: Type “best SEO tools for” and Google might suggest:
- Best SEO tools for bloggers
- Best SEO tools for ecommerce
- Best SEO tools for small business
2. Google “People Also Ask” Box
After you search for a keyword, scroll down to find the “People also ask” section. These are actual questions people are Googling.
Use these for:
- Blog titles
- FAQ sections
- Voice search optimization
3. AnswerThePublic
This tool turns Google’s autocomplete data into beautiful visual maps. It shows long tail keywords framed as questions, comparisons, and more.
Example keyword: “SEO tools”
- What SEO tools are best for beginners?
- Which SEO tools are free?
- Are SEO tools worth it?
Pro tip: Combine these suggestions into a pillar content strategy.
4. AlsoAsked.com
A simpler version of AnswerThePublic, this tool maps out follow-up questions users ask. Great for structuring articles or understanding content depth.
5. Google Search Console
If you already have a site, you can use Google Search Console to find long tail keywords you’re already ranking for. Then optimize your content around them.
6. Ubersuggest (Free Version)
Neil Patel’s Ubersuggest gives long tail keyword suggestions along with:
- Search volume
- SEO difficulty
- Cost per click (CPC)
It also shows content ideas and backlinks, even in the free version (with limited daily searches).
💰 Paid Keyword Tools for Finding Long Tail Keywords
If you’re running an agency, managing multiple sites, or want to scale your keyword research, these paid tools are game-changers.
1. SEMrush
SEMrush is more than a keyword tool—it’s an SEO suite. The Keyword Magic Tool lets you:
- Discover thousands of long tail variations
- Filter by questions
- See competition levels
- Analyze keyword intent
You can even see which keywords your competitors rank for but you don’t.
2. Ahrefs
Ahrefs’ Keyword Explorer offers:
- Long tail keyword ideas
- Click-through data
- Keyword difficulty
- Parent topic grouping
Great for building topic clusters and choosing keywords with actual click potential—not just impressions.
3. LongTailPro
Specifically built for long tail keyword discovery, this tool helps you:
- Find low-competition, high-converting keywords
- Get keyword competitiveness scores
- Track rankings over time
Ideal for affiliate marketers, bloggers, and ecommerce site owners.
4. KWFinder by Mangools
A user-friendly keyword research tool that makes long tail keyword research visually simple. It shows:
- Search volume
- Trends
- Keyword difficulty
- Google SERP preview
The interface is one of the easiest for beginners.
5. KeywordTool.io
KeywordTool.io scrapes suggestions from:
- YouTube
- Bing
- Amazon
- eBay
Perfect for niche content creators and ecommerce businesses. Paid versions unlock metrics like search volume and competition.
Bonus: Browser Extensions for Instant Keyword Discovery
Keywords Everywhere
This freemium Chrome extension adds keyword data to:
- Google Search
- YouTube
- Amazon
- Etsy
- and more
Shows monthly volume, CPC, and competition alongside search results.
Surfer SEO Extension
Ideal for content writers. It provides NLP terms, related long tail keywords, and average word count from top-ranking content.
Best Practices for Using Long Tail Keywords
Finding the right long tail keywords is only half the battle—you need to use them effectively.
✅ 1. Use Keywords in Your Headings
- Include long tail keywords naturally in your H1 and H2 tags.
- This helps search engines and readers understand your content’s focus.
✅ 2. Place Them Early in Your Content
- Try to use your main long tail keyword in the first 100 words, as we’ve done in this article.
✅ 3. Don’t Keyword Stuff
- Use synonyms and related phrases to avoid repetition.
- Keep the tone conversational and easy to read.
✅ 4. Create Topic Clusters
- Group related long tail keywords into pillar pages and supporting blog posts.
- Boosts internal linking and topical authority.
✅ 5. Match Search Intent
- Understand what the user really wants.
- Don’t optimize for “how to fix a leaking tap” and write about buying tools—give them an actual fix!
Examples of Long Tail Keyword Use
Let’s take a keyword like “best free SEO tools for beginner bloggers.”
You could structure an article like this:
- H1: Top 10 Best Free SEO Tools for Beginner Bloggers in 2025
- H2: What Makes an SEO Tool Great for Beginners?
- H2: Free Tools You Can Start Using Today
- H2: How to Choose the Right Tool for Your Blog
This approach helps with both SEO and readability.
Final Thoughts
Keyword tools for finding long tail keywords are more important than ever in 2025. With millions of new web pages being published every day, you can’t afford to waste time chasing broad, competitive keywords. Instead, focus on discovering long tail phrases that match user intent and bring qualified traffic.
Whether you prefer free tools like Google Autocomplete and AnswerThePublic, or you invest in premium tools like SEMrush or Ahrefs, the right keyword strategy will set your content apart from the noise.
Use the tools we’ve covered, keep your content human and helpful, and stay consistent. Your SEO efforts will pay off in the form of better rankings, more traffic, and happier readers.